The two primary reason why I am writing this blog is, I have written just one blog this month and Second, I got a good stuff to write.
In pursuit of a great reading I keep going to one or other book stores in Chennai, One of my favorite hang out destination is Landmark, especially the one that is near to Gemini Flyover, but this time it didn't excite me, and I moved to Oxford book store in Nungambakkam, which is on Haddows Road. BTW this blog is not about my quest for book or knowledge it's all about something else...!!!
I bought "Go Kiss the World" by Subroto Bagchi expecting some great learning from the book for the young professionals of India, again this blog is not about this book. I had taken a "Chennai Traditional filter Coffee" at CHA bar which is there in the Oxford book store, which was quite savoring and devouring, but this blog is not even for that. I bought the book, settled the bill and picked up the Paper Bag given by the Store-Guy which contains the book I just purchased, and unexpectedly this blog is all about that "Paper Bag".
"Paper Bag, that's great", these are the exact words that came out from my mouth the moment I saw that paper bag and grabbed with my fingers. This is the latest trend or practice by many grand retailers in India. This is not the first instance where I was holding a paper bag , I did it many times in past but now I was more able to understand the importance of these kind drives from the organized retails across the globe. One more great things about "this" paper bag was that it was fully made by the newspaper and not from the recycled papers... and that's why the pic is been uploaded. There was a small slip at the bottom of the bag reading "This is a product of Mentally Challenged Persons... 'ANANDALOK...', Welfare center for the mentally handicapped"
Now there are two things that come in mind, 1. Employment of the Mentally Challenged People and 2. Eco Friendly drive. Well the former can not be neglected, but the question is; Is it actually eco friendly to use paper bag... after all we are using paper and that means we are cutting trees indirectly. The answer is yes, Paper bags are generally made up of recycled paper which encourage recycling of paper, which a good thing. In India recycling of paper is still not happening at great level, and not much importance is been given by the civilians. Once the recycling industry will grow to an organized level it will bring-in more and more visibility to the positive aspect of paper recycling and a positive drive from the people.
Second great thing is "Avoid using Plastic", using paper bag can limit the usage of plastic bag up to a great extent. Plastics are not good for environment as it is non-degradable and recycling of plastic is not very eco-friendly, burning of polythene emits lots of pollutants. So avoiding the usage of plastic can be taken care well if it can be replaced by a eco-friendly substitute and that at present is "used paper".
There is one more advantage of using paper bags for corporates, I learned from some of the training conducted at my office that "Trust" is a product of "Competencies" and "Character". Today every company is competent enough in providing a great product and rendering a superb service to their clients, but how can they over do the marketing and build a better character. Simple, build a positive image or character of the firm in the mind of their customers, and how can they do that, by doing better things for the society. Using a paper bag is something that will give positive impression on the customers, the way it did for me, surely it would have worked for many.
Corporate play an important role in spreading awareness about the good things in the society. It eventually helps the society to improve and to be better. I love some of the great initiative taken by Tata Tea, Idea, Aircel etc.
Anyway, as I stated earlier in this blog that this is only about "the Paper Bag" and nothing else, so I don't want to drift to anything else. Let's stop it here... and encourage using recycled paper bags for better Environment, better Earth and better Future.
I will again buy few books from "Oxford Book Stores" before I will finally say goodbye to Chennai.
Shivendra Singh
28 Feb 2010